Using Email
Marketing to Explode Your Sales
Effective Email Marketing
by: Lance Stephen
Email marketing is quickly becoming one of the
most popular forms of Internet advertising.
This is because there are many distinct
advantages to the concept of email marketing.
In this article we will examine the advantages
and disadvantages and will also provide some
insight into how to plan and execute an
effective email marketing campaign.
Advantages of Email
Marketing
Email marketing certainly has a
set of unique advantages over other types of
marketing both online and offline. Perhaps one
of the most significant advantages to
email
marketing is the ability to reach a
worldwide audience with minimal effort. It is
certainly possible to reach a worldwide audience
with other types of advertising but traditional
types of advertising such as television, radio
and the print media are not nearly as effective
for reaching potential customers around the
world all at once.
Another major advantage to email marketing
is it is extremely affordable. This is
significant because there are many other types
of marketing, including Internet marketing,
which are significantly more expensive than
email marketing.
Ideally you will already have a list of email
recipients who are interested in your products
and services so there is no cost associated with
obtaining a list of email addresses.
Additionally the cost to send out emails is
minimal and can be considered part of your
regular operating costs.
Disadvantages
The most obvious disadvantage to email marketing
is the possibility of having your email
marketing viewed as spam. This is a very
important problem because it could prove to be
quite costly in terms of the profit margin for
your business. Each day Internet users are
bombarded with unsolicited emails serving as
advertisements. This problem has reached epic
proportions.
Emails which contain subject lines or
content which appear to be similar to spam may
be automatically transferred to a spam email
folder by the email system. Emails which are not
automatically deleted may be deleted without
being opened simply because the recipient does
not recognize the sender of the email.
Both of these problems can result in wasted time
of an l campaign because the recipients are
not even viewing the emails sent by the
business.
Additionally, they may result in complaints
being lodged against the company for being a
purveyor of spam.
Bringing It All
Together
Now that you understand the advantages and
disadvantages of email marketing, you
might wonder how you can maximize the advantages
to use email marketing to your benefit.
The most important factor to consider is your
list. This should consist of former customers
who have expressed a desire to receive emails
with information and advertisements as well as
potential customers who have also expressed
interest in more information.
The content of the emails should also be
carefully considered. They should certainly
highlight the products and services you offer
but should do so without appearing to be a hard
sales pitch.
Finally your emails should provide the readers
with a call to action. This should be a
statement urging the reader to take a specific
action such as making a purchase or researching
a product.
It's recommended to use a bulk email program
or provider to send emails to prevent having
your I.P. address banned for spamming. If
your I.P. address is banned it is very difficult
to correct the problem and all your
email marketing efforts to increase
your sales will be lost. So its
recommended to use an outside source.
Their I.P. addresses are recognized as being a
"reliable" source and your email is delivered to
the intended recipient.
Below is a very recommended source and the
service they provide is top notch. If you
wish you can check them out here -
GroupMail - Bulk & Group Email Marketing
Software
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